The end of the best-selling electric pickup truck is here: Ford is pulling the plug on the F-150 Lightning by the end of the year. It’s not dead dead, but the next version of the Lightning will be an extended range electric vehicle, known as an EREV. Ford is positioning it as the “next-generation.”

Ford says the next generation of the F-150 Lightning pickup truck will transition to a range-extended EV powertrain.

The move comes as a response to the Trump administration’s waning support for electrification and a weakening consumer market.

Four years after Ford bravely electrified its best-selling vehicle, the F-150 Lightning pickup, it seemed ready to drop the model owing to slowing demand. Now, it turns out the company's got other plans.

Ford has pulled the plug on its most ambitious electric vehicle, slamming the brakes on production of the Ford F-150 Lightning pick-up truck and swerving away from large battery powered vehicles for the foreseeable future.

Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles