Ford, Key Products and Financial Hit
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Ford is rebooting F-150 Lightning
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It's the most dramatic example yet of the auto industry's retreat from battery-powered models in response to the Trump administration's policies and weakening EV demand.
7hon MSN
Ford scraps fully-electric F-150 Lightning as mounting losses and falling demand hits EV plans
Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles
Ford Motor Company this week announced a new business plan that includes new American-made vehicles and a focused battery energy storage business. The
Ford's $19.5 billion writedown tied to a reset of its electric-vehicle business highlights the mounting challenges for legacy automakers as they navigate waning demand and a changed regulatory backdrop,
Ford originally announced it would produce EV trucks in 2028, but it has now been replaced by the new production of gas-powered trucks.
The Detroit auto giant said on Monday it would pull back from electric vehicles in a move that would cost the company nearly $20 billion.
Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.
Ford Motor Co. intends to convert a Kentucky electric vehicle battery plant so it can produce cells for energy storage to power the electric grid, as the automaker seeks to repurpose EV manufacturing capacity as sales of battery-powered cars plunge in the US,
Ford’s announcements today can’t be said to have come out of the blue. Rumors of the F-150’s demise have been circulating for more than a month, and last week SK On ended its joint venture with Ford that was building a pair of EV battery plants in Kentucky and Tennessee.
Ford announced a series of moves in its EV business, pivoting to a hybrid and extended-range EV strategy instead of full EVs, and will take a whopping $19.5 billion in charges related to the move.