The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.

Google Ads is doing a limited test with some advertisers to allow them to run A/B tests with different product titles and ...

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset ...