A practical framework for building a collaborative, cross-functional account based marketing team and a successful strategy around it. There's a sharp divide between marketing and sales when it comes ...

Certificate of deposit (CD) accounts offer savers a relatively easy and reliable way to grow their money. Simply deposit a certain amount into an account, let it sit untouched for the full CD term ...

After implementing this new account-based strategy at Phononic, $10 million in sales was attributed to the ABM campaigns over a four-month period. In addition, the company said that 100% of the deals ...

To overcome challenges resulting from the pandemic and thrive in the new era of business, B2B companies need to move beyond the account-level focus of most ABM (account-based marketing) and take a ...

Taking the leap into account-based marketing can be challenging. These five lessons from hundreds of experiences can help you start off on the right foot. Account-based marketing strategies offer the ...

For years, account-based GTM has been sold as the fix for revenue alignment — promising better focus, more relevance, faster pipeline and tighter collaboration. Yet many organizations stall, weighed ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...