Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty? The answer is “all of ...

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

As new platforms and technologies emerge, so do innovative ad formats like playable, skippable and short-form video ads. Advertisers and ad agencies who manage ad campaigns on their clients’ behalfs ...

The Scale Performance boosts conversions and ROI on ad spend through expert ecommerce performance marketing for ...

Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: Attention is the new currency. Not impressions. Not clicks. Attention. Once ...

Marketing and advertising have traditionally been split along a line. On one side are big brand campaigns that throw generous budgets at awareness-raising with flashy TV commercials and whole-page ...

The Interactive Advertising Bureau released an updated version, the first since 2009, of its “Digital Video In-Stream Ad Metric Definitions” for public comment. Developed by the IAB Digital Video ...

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

On Sunday, Meta's ad-delivery system experienced a bug, leading to overspending on more than a few Facebook advertisers' accounts. Some ad buyers reported major issues surrounding advertising ...