Amazon has today announced its Amazon Mobile Ads API for developers, allowing them to offer display ads inside their apps. The new program serves in the U.S. only, though, meaning that apps serving ...

Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will ...

Meta has updated its Reminder Ad offerings on Instagram via the Marketing API, giving marketers who are creating Reminder Ads in third-party apps the same functionality previously available in Meta ...

Snapchat officially opened its API to third-party partners for programmatic ad sales according to Ad Age. The API includes targeting via email matching with more options to come, and other tools such ...

Google will officially sunset its Ads API v18 on Aug. 20. Any applications still using this version after that date will see all API requests fail. Why we care. For developers and advertisers who rely ...

OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

At the end of January, we told you that Twitter plans to launch its own Ads API — an "application protocol interface" that would allow advertisers to run ads on Twitter automatically, at will — ...

This post has been updated to include early results from Twitter partner Adobe at bottom. Twitter took another big step in making its platform brand-friendly through its announcement of a new Ads API ...

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