Roblox steps up its 'year of scale' with new ad formats, hires, and key partnerships as it aims to build a $1 billion ads business

Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.

Roblox bid for ad riches collides with wary sponsors, developers

Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds ...
Yahoo Finance

Roblox announces new ad format, Google partnership to boost advertising business

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...
The Globe and Mail

Roblox (RBLX) Jumps amid New Ad Partnership with Google

Shares of Roblox (RBLX) are up in today’s trading. This is after the gaming platform launched a new video ad format called Rewarded Video while also announcing a major partnership with tech giant ...
Investing

Roblox’s SWOT analysis: platform growth and ad revenue fuel stock’s potential

Roblox Corporation (NYSE:RBLX), a leading online platform for user-generated gaming content, has been making significant strides in expanding its user base, diversifying revenue streams, and enhancing ...