There’s nothing better than making older people feel uncomfortable. Them’s just the facts, Jacks. And what better way to make the olds squirm in their compression socks than to make them deliver Gen Z ...

Scripts are the perfect tool to execute an automation layering strategy. They give you a technique to use your own simple automations to control, monitor, and improve more sophisticated machine ...

Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work. Whether it’s managing search terms, optimizing bids, or generating reports, ...

Bing Ads Scripts are released in beta. The long-anticipated beta release of Bing Ads Scripts has arrived. On Wednesday, Bing Ads announced Bing Ads Scripts are rolling out to all accounts. Why it ...

Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency. One of the best ways to deal with these is to start automating these ...

Ad testing is massively important. But you knew that already. You’ve set up all your ad groups with multiple ad copy variants. But the thing is, you don’t want to test for its own sake. You can’t just ...