The Mandela Effect is a phenomenon that makes us question even the most mundane memories from the past. In June 2019, the famed New York Times crossword puzzle made it the theme, and defined it as, "a ...

The Mandela Effect is a phenomenon that makes us question even the most mundane memories from the past. In June 2019, the famed New York Times crossword puzzle made it the theme, and defined it as, "a ...

Learn how the ratchet effect influences economic processes, consumer behavior, and market dynamics, with examples from political economy and business sectors.

The Mandela effect refers to the experience of a false memory that is shared by many people. In 2010, researcher Fiona Broome coined the term when she discovered that many people believed, as she did, ...

High switching costs make it difficult, costly, or both for customers to switch from one supplier to another. Many software and service-related companies benefit from high switching costs; Automatic ...

What is a cognitive bias? It’s a preconceived opinion you form about other people and things. It is not based on an objective analysis, and you form it for no real reason except what you happen to ...