Emirates Airline leverages its Australian Open sponsorship to showcase First Class hospitality, reinforce brand positioning, and reach a global tennis audience.

Add Yahoo as a preferred source to see more of our stories on Google. Emirates is shaking up the luxury travel experience for families. The airline’s new policies make it harder for parents to bring ...

Flying first class with Emirates can put you back more than $15,000 on many routes. Depending on the destination and timing, that price can easily double or more. However, if you're willing to do a ...

Qantas is restricting Emirates first-class awards, adding a status requirement and raising Qantas points prices. Here’s ...

Taking luxury to another level.

Sophie Prideaux, digital editor of Condé Nast Traveller Middle East, compares her experience flying in Emirates's premium ...

The changes – including restrictions on lower tier loyalty members booking first class seats – come months after the ...

Between 2019 and 2024, first class seats fell by roughly 40%, according to aviation analytics data. That's not a minor shift. It's a fundamental restructuring of how airlines think about premium ...

Emirates is shaking up the luxury travel experience for families. The airline’s new policies make it harder for parents to bring young children into first-class cabins, leaving many to rethink how ...