The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon ...

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

Quick Read Amazon (AMZN) advertising revenue hit $17.7B in Q3 with 22% year-over-year growth. Prime Video reaches 315 million monthly ad-supported viewers worldwide. Amazon’s ad-supported viewer base ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...

I think most Amazon Prime Video users were at least mildly annoyed when the streaming service introduced ads a few months ago. While there is an option to pay more monthly to cut ads, I can’t imagine ...

Nope, there’s nothing wrong with your TV—that was an ad you just saw on Amazon Prime Video. Like many of the big streaming services, Amazon Prime Video has rolled out an ad-supported tier, but it did ...