The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon ...

Nielsen is making its Nielsen Marketing Cloud audience segments available across the Amazon Ads marketplace, Nielsen said in ...

Nielsen, a provider of audience measurement, data, and marketing intelligence, says its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, ...

A marketing plan that transformed an online bookstore into a billion-dollar company. Learn about the power of Amazon's ...

Amazon has long been known for pushing the boundaries of marketing, but this year, they took things to an entirely new level at the Mahakumbh Mela—one of the largest human gatherings on Earth. The ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. In case you haven’t been able to check out the numbers lately, ...

In the first part of this series, we dug into how to build out a solid campaign foundation with on-Amazon marketing. In particular, we went over how to prioritize different deal types, how to drive ...

The idea of authentic marketing was developed on the premise that digital consumers are too savvy, and have too many resources available to them, to be fooled by dishonest, self-serving marketing ...

Amazon’s Advertising division has a new HQ in Manhattan as of late 2017. It leased 360,000 square feet and hired 2,000 people for its advertising, Amazon Fashion, and AWS teams. Releasing new product ...

Integration lets marketers use Nielsen Marketing Cloud data to plan, target and measure campaigns across Amazon’s ad surfaces ...