The whole point of doing an influencer campaign is to “influence” people into liking your brand and buying your product – not piss them off. One soda company’s PR campaign had people poppin’ off ...

Ahead of its Super Bowl commercial’s debut, Poppi sent vending machines to influencers, sparking backlash. Now, former fans are buying Olipop instead. The influencers posted videos about these ...

Vending machines are modern marvels that emphasize convenience. You insert money into either a coin or a dollar bill slot, punch in the code of the item you want, and then repeat the process all over ...

Poppi, a U.S. soda brand known for its prebiotic beverages, is facing a wave of online backlash following a high-profile marketing campaign that involved sending massive, neon-colored vending machines ...