Fox Business

Contribution and Attribution – Where You Won, and Why, Part 2

This article was originally published on ETFTrends.com. By Rob Bush, DWS In a previous blog on the topic of attribution (Contribution and Attribution – Where You Won, and Why, Part I) I argued that ...
Search Engine Land

The role of paid search in attribution

There are numerous ways to measure paid search and its contributions across channels. Your PPC strategies can guide specific user behaviors, and in turn, change how you measure attribution and ...
Fox Business

Contribution and Attribution – Where You Won, and Why, Part 1

This article was originally published on ETFTrends.com. By Rob Bush, DWS Great athletes are known for constant self-evaluation and relentless performance analysis. Whether they played well, or poorly, ...