Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

With convenience hailed to be the defining principle of purchase over brand affinity, showing up at the right time has never been so important. Writing exclusively for ExchangeWire, Marie-Louise ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Despite all the grumbling around the limitations prompted by privacy ...

John Hayes is Director of Sales for Balyo USA and a widely-respected thought leader regarding automation in the materials-handling industry. When it comes to business development, market segmentation ...

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

If marketing is the art of persuasion, retargeting is that art at its finest. Learn how to segment your audience in creative ways. If marketing is the art of persuasion, then retargeting is that art ...

Targeting individual market segments can be effective, but marketing segmentation also has some limitations. Segmentation involves classifying groups of people according to habits or characteristics.

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Bing is launching Audience Segmentation reporting to give advertisers detailed insights about how their search audiences are performing. The new feature also makes it easy to compare audiences against ...