Digital audio advertising platform AdTonos has rolled out an audio-enhancing technology platform it says is born “out of a world-first research project to redefine audibility and prove the impact of ...

As a rural-facing, full-service marketing agency we often hear clients question audio advertising’s effectiveness. Our conversations often include the phrases “it’s so hard to measure” or “how do I ...

Audio advertising presents a paradox: It’s an increasingly popular form of media, making up between 20% and 30% of consumption time in the US, depending on the source, but it’s woefully ...

BAYSIDE, Calif. —In a bid to bolster its audio advertising business, media content delivery provider StreamGuys has hired ...

Audacy Chief Marketing Officer Paul Suchman has elaborated on the company’s latest “State of Audio” report on how emotional connections, measurement technologies, and the rise of creator-driven ...

New Nielsen-based research shows that adding audio to digital and OTT campaigns delivers an 11% lift in conversions while extending reach beyond major digital platforms.

NEW YORK & AMSTERDAM--(BUSINESS WIRE)--With this latest innovation, users can now generate a complete audio ad simply by uploading a picture such as a product image, billboard ad, or even a photo of a ...

If you look at the future of broadcasting as a contest between us (broadcasters) and them (streaming-media-only providers) then it would seem the game is ours to lose. After all, we have a built-in ...

For many years, audio advertising could not be measured. Today, service line marketers can attribute appointment volume to their digital audio ad campaigns. There are multiple factors that make a ...