Despite the rise of paid streaming services offering ad-free experiences, Americans continue to spend the majority of their audio time with ad-supported platforms, according to new data from Edison ...
According to The Record, which tracks shifts in consumer listening habits, ad-supported audio accounted for a significant portion of that time. Traditional radio remained the dominant player, ...
46% of the U.S. population listens to spoken word audio every day according to the latest Spoken Word Audio Report from NPR and Edison Research released Thursday. That’s an increase of 45% over the ...
Pierre Bouvard is chief insights officer for Cumulus Media and Westwood One. This story originally appeared on his blog. Edison Research’s quarterly “Share of Ear” study is the authoritative ...
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