Virtual fitting rooms, augmented reality applications, product information displayed via iPads -- there is no doubt that the traditional high-street retail experience is changing and the trend for ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Rihanna’s Savage X Fenty partnered with FIT:MATCH in collaboration with Intel to launch the next generation of its award-winning, patented body shape technology. Fit Xperience, gives shoppers the ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

One of the most important things you can do with your company’s website is make it user-friendly for your customers. Augmented reality (AR) is an innovative way to enhance user experience by creating ...

A quarter (25%) of UK consumers are open to trying on clothes using augmented or virtual reality to avoid physical fitting rooms during Covid-19. Prior to the pandemic, only 19% of consumers said they ...

Bloomberg says Apple was developing augmented reality glasses powered by its Mac computers, but it canceled the project before the company could even announce it. If you’re excited, or even just a ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. Virtual reality and augmented reality are two closely-related ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...