The oldest car brand on this list once had a badge design that could give Jack Daniels a run for artistic design.

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The automotive industry has undergone something of a renaissance in terms of logo design, with a number of notable brands updating the crest that forms the center of their visual identity. But which ...

Honda unveils its first new automotive logo since the 1980s, signaling a major strategic pivot. Discover how this redesign ...

Iconic logos. The unique identifier of your favorite cars, trucks, SUV, and sports cars comes from a place of significance and shares a story. A heritage, a legacy, and a badge of honor (in most parts ...

Buick is hardly the hottest brand in the U.S. market at the moment, with models like the Encore crossover lacking the unique features and driving dynamics to compete with the best in the segment. The ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

Here's how it may have gone down: You came to a stoplight. Your eyes wandered until they landed on the vehicle ahead of you. Because most SUVs and cars look the same today, you looked mindlessly at it ...

Last year, Kia decided that it was going to bring the brand into the 21st century. And it did exactly that by revamping its logo into something a bit more modern—gone is the old circular logo and in ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

Honda has unveiled a new “H” logo for its upcoming electric and hybrid vehicles. The flat, modern emblem will distinguish EVs ...