In 2026, the communications playbook is becoming sharper, faster and more data-dependent. Latest research shows that ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Fellow B2B marketers, we all know that the end of the year is a unique time. Many brands are ...

More and more companies rely on compelling images to convey their messages, establish connections, and drive conversions, and ...

Answer: MarketingProfs.com contributor Jason Kassel is well aware of the importance of e-mail marketing in B2B communications. In one of his articles, he writes: More than half the nation, 143 million ...

If the last decade has proved anything, it’s this: the B2B marketing space is becoming more about people, stories, and meaningful connections. No more is it simply about product manuals and sales ...

The global B2B telecommunication market revenue was US$ 53.3 billion in 2021. The global B2B telecommunication market revenue is forecast to reach US$ 181.39 billion by 2030, growing at a compound ...

Having a world-class PR programme is only one part of the story. If you really want to succeed, you need to know how to measure it. And that’s precisely what Becca Chambers, svp of global brand and ...

Great solutions are often complex by nature. Great messaging shouldn’t be. The B2B world is teeming with sophisticated solutions built for intelligent buyers, and in a misguided effort to explain that ...

As a result of technological improvements that have brought about dramatic changes in the past decade, modern B2B buyers are displaying significantly different behaviors than in the past. For instance ...

NEW YORK, Jan. 24, 2013 /PRNewswire/ — Ogilvy Public Relations (Ogilvy PR) today announced the launch of a new global digital influence service called Digital Influence for B2B, designed to help ...

Personalisation has been around a long time in the world of marketing. Indeed, since the invention of direct mail, the first-person approach has been so heavily used it has made most people entirely ...

Vonage is rebranding to unify its business-to-business portfolio and shed its consumer heritage that has been gone for years anyway. The company, which launched in 2001 as a voice-over-IP provider in ...