One of the biggest questions for B2B marketers these days is: How do keep your email list up to date with over 36 million unemployed? Email lists degrade at a rate of 2.1% per month even during good ...

Thank you for registering for the B2B Email List Growth and Personalization for Improved Conversion workshop at MarketingProfs B2B Forum (that's #MPB2B for those in the know). We're excited to see you ...

Now is the time to rent permission-based B2B email lists, judging by Worldata’s Fall 2018 List Price Index. “B2B email list rental prices saw a significant drop over the last 12 months,” states Jay ...

Marketers think of their email lists in a transactional manner: a sea of names to guide down the sales funnel. Here's how (and why) we should fix this mindset. Here’s a dirty little secret about B2B ...

Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...

How long do you plan to connect with the people on your B2B contact lists? If your answer is something like “until I can get enough sales opportunities,” then you should rethink how you communicate ...

Your mailing list is a valuable asset – but if you abuse it, don’t expect much of a return. To mail or not to mail? That is the question marketers struggle with. On one hand, the contact list is yours ...

Back in October, Google and Yahoo unveiled a pivotal update to their bulk sender guidelines. Launching February 1, these new regulations, which impact both bulk emailers (those sending over 5,000 ...