Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

B2B marketing emails are not always known for excitement and engagement. But they can be. Let’s throw politeness out the window: Emails from B2B brands stink. I know this because I’m the recipient of ...

Dublin, Aug. 26, 2024 (GLOBE NEWSWIRE) -- The "How Can B2B Marketers Take Advantage of AI in Email Marketing" report has been added to ResearchAndMarkets.com's offering. E-mail marketing is a highly ...

Growing a business-to-business (B2B) email newsletter isn’t easy. For starters, B2B emails notoriously get less engagement. Their average open rate is 15.1 percent, compared to 19.7 percent for ...

B2B marketers should think of their newsletter as a distribution vehicle for emerging or not-yet-finalized campaign concepts. For over two years, I’ve managed the Content Corner email newsletter. It’s ...

Many B2B emails I receive begin with "Dear Loren.” This beginning promises that the rest of the email will have content highly personalized to my company demographics (firmagraphics) and business ...

Email deliverability can feel out of your control. That's especially true for B2B brands, which have traditionally struggled with the mercurial spam-filtering behaviors of corporate email servers and ...

B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian. “Newsletters filling a need—in a B2B market, you really want an informed customer, ...

When a digital platform reaches the saturation point and overwhelmed users begin to automatically tune out content, what’s a marketer to do? We are about to see exactly that happen in the realm of B2B ...