According to AdRoll research business marketers are finding Facebook an attractive venue for retargeting campaigns. Spending is up 31% year-over-year for retargeting ads, and has increased 61% for B2B ...

Facebook’s decision to disable segments around self-reported user information, including employers, won’t significantly change the amount of spend the platform gets from B2B marketers, according to ...

With global marketing trends feeding more and more blog posts, social media campaigns and videos into existing search engines, and with Facebook now surpassing Google in the amount of traffic driven ...

Want to promote your small businesses to consumers on Facebook? Simple. It’s easy to find plenty of examples about business-to-consumer marketing (many of which are promoted by the company on Facebook ...

All of your Facebook business-to-business (B2B) marketing data can now be found on one concise dashboard in Salesforce Lead Analytics for Facebook. Salesforce wants to help Facebook become a veritable ...

Many business owners think Facebook and other social media platforms are more for B2C companies than B2B companies, but that doesn’t mean B2B companies can’t take advantage of social media to connect ...

Q: I’m not convinced Facebook works for B2B. I can’t seem to get any traction. What am I doing wrong? A: Thank you for your question. Optimally utilizing Facebook for B2B marketing has been a popular ...

B2B companies in search of best practices face a unique set of challenges. Every business is different, data can be scarce, and signals for user quality are in difficult to access offline siloes.

Are you still sitting on the sidelines, missing out on all the marketing and branding opportunities Facebook Live has opened for businesses around the world? If yes, it's time to let go of your ...

The burgeoning plethora of digital channels floating around out there in cyberspace means marketers working overdrive to ensure they are ticking all required boxes. Social media alone sees some ...