There’s no question that a brand’s logo is one of the more identifiable and vital parts of company’s branding. For that reason, B2B brands with exceptional logos should be recognized. Like the Nike ...

What a loaded statement that can be. Many B2B business owners don’t realize the significance of having a well-thought-out, professional, creative and memorable logo. After all, what is a company’s ...

Exactly two years ago, we published a prophecy that we called ‘the Flippening’. The Flippening is the magical moment when B2B businesses realise that brand marketing creates much more financial value ...

Take Amazon’s logo as an example. The arrow is suggesting that Amazon has everything from A to Z and it’s smiling at the customer. FedEx cleverly designed its logo to include an arrow between the E ...