Marketing circles have been thrilled with influencer marketing for years. Today's consumer is increasingly ignoring traditional advertising, and recommendations from respected people seem more ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

I recently received a thoughtful comment from a contributor (handle: "Ray892244") that identified the five areas that are key in B2B sales. Here's an excerpt: B2B sales, as we teach it to our clients, ...

Businesses in the B2B retail supply chain, at the very heart of their organisations, are masters of understanding their customers’ needs. They have always seen the value of segmenting both their ...

In B2B, where the 95/5 rule means that only 5% of buyers are in market when you want them to be, that memorability is ...

Like most B2B organizations, we are constantly analyzing our audience for our Demand Gen Report publication, as well as our B2B Marketing Exchange event. Given our unique focus on B2B and performance ...