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The Drum Awards Festival celebrates the leaders pushing B2B marketing toward richer stories and sharper strategy. Follow ...

In B2B, where the 95/5 rule means that only 5% of buyers are in market when you want them to be, that memorability is ...

Each year, B2B Marketing conducts a survey of the UK’s leading client and agency-side marketers on the trends they’re focusing on for the year ahead. David Rowlands, head of content at B2B Marketing, ...

Staying competitive in a turbulent market is no easy task for today’s brands. At the height of the pandemic, technology was put to the test as brands and retailers sought to remain connected and keep ...

Even the best B2B marketing can be forgettable and uninspiring. Instead of letting your company’s B2B efforts fall short, liven them up with four proven strategies. Four strategies to make your B2B ...

The move away from third-party cookies is said to help ensure ads are relevant and minimize the data shared with websites — but the specifics are still a little up in the air. As the 2022 deadline ...

Anyone responsible for B2B demand-generation programs—whether on the marketing or sales side—knows that self-reported data from prospects must be taken with a grain of salt. Whether it is titles or ...

Planning for each year in recent memory begins with this directive from management: “You’ll need to deliver more stuff with fewer resources.” Sometimes this message is accompanied by: “Oh, and you’ll ...

Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. LinkedIn Pages have become one of the mainstays of the social ...