I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I see many business-to-business (B2B) companies tempted by the scale and visibility of ...

Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven consumer ...

Why operational maturity, not ambition, determines success in fintech’s retail pivot. Many B2B companies are drawn to the ...

When people talk about eCommerce, the conversation typically centers around B2C — product launches, influencer campaigns, and eye-catching consumer brands. But beneath the surface of the digital ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

If you want to start a business, start one in software. Humans might have overcome scarcity, but we now need better and better ways of distributing resources and innovating around how we use them.

Broadcasters and policy makers are grappling with the implications of a hybrid ecosystem where digital and linear coexist, yet operate under very different rules ...