It might initially seem difficult to build great, lovable products for users employed at other organizations, but with the right strategy, it is an art you can enjoy. The Fast Company Executive Board ...

Forrester’s 2026 B2B Marketing, Sales, And Product Predictions: B2B Companies Will Lose More Than $10 Billion Because Of Ungoverned Use Of Generative AI According to Forrester’s (Nasdaq: FORR) B2B ...

Lately, more and more B2B companies are using video as a means to promote their products and services. That's understandable, because videos let you address complex subjects in an engaging and dynamic ...

With rapidly shifting buyer expectations and increasing competition, B2B marketers must operate with precision and foresight. Adam Preis, Director of Product Solution Marketing, Ping Identity, and a ...

50% of product launches fail. So, how do you stand out in this loud and crowded marketplace? Read this guide to find out. The launch of a new B2B product or service should be an exciting time for ...

Canva, a free online graphic design tool, wants to make business easier. That's the idea behind its latest brand campaign – “What Will You Design Today” – now in its fifth iteration. The tagline sums ...

Conventional wisdom says that most B2B products will be sold across the web. For anything that's a commodity, customer will simply get online, compare prices, and order what they want. Sales reps are ...

There is a common misconception about many B2B products: They’re boring. That notion is sustained largely by the media and awards cultures, which skew disproportionately toward consumer b rands. As a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The pursuit of growth sometimes takes you in strange directions. In some cases, it means ...

CAMBRIDGE, Mass., October 28, 2025--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational ...