Building effective and high-converting B2B product pages isn’t as simple as just describing your product, publishing the page, and hoping customers bite. Business decision-makers are now conducting ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

It's been 20 plus years since e-commerce emerged and we're still only seeing the tip of the business to business (B2B) e-commerce iceberg. One sign that it's still early days is the recent release of ...

When you think of B2B products, chances are you don’t picture the seamless, intuitive user experience that comes alongside the best of B2C products. Most enterprise products have a reputation for ...

Technology is the cornerstone of modern business, and new technologies are being developed and adopted at an increasingly rapid pace. And as more technology companies enter the market, many are ...

Seventy-seven percent of B2B ads score 1 on a 1-5 scale of creative effectiveness, according to the B2B Institute’s research with System1. For B2C, that number is 53%. That’s substantially better.

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

HumourScope founder Paddy Gilmore says serious brands are missing the punchline in B2B. Humor in B2B ads is, traditionally, seen as the very poor cousin to humor in B2C ads. Think of funny B2C and ...

After seeing how one leak can derail a product launch, I've turned to digital twins: a safer, cheaper, smarter way to prepare a marketing product launch before going live. A marketer's nightmare is ...