The B2B buyer journey increasingly mirrors its B2C counterpart, with prospects now turning to B2B review sites for credible peer advice much like they would Yelp or Glassdoor. According to Demand Gen ...

For years, experts have urged B2B merchants to take inspiration from B2C digital commerce, emphasizing the importance of providing a seamless user experience. This is particularly crucial for catering ...

The new Hummingbird algorithm will revolutionize the way B2B companies market their sites in search. Many larger B2B companies tend to invest marketing dollars in more traditional forms of marketing ...

A new Forrester report finds B2B websites are missing the mark on engagement. We look at the top reasons why. B2B marketers declare their websites to be No. 1 for demand generation, beating digital ...