Social media campaigns – the leveraging of online platforms for strategic purposes – represent an increasingly important part of many organisations that are, or want to engage in direct contact with ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! "98% of B2B content I run across is very boring. It's all made up of clichés and facts, and it's tiresome," admits Brooke Sellas, ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Nat Lennox is the Vice President of Marketing & Brand at Sift, a venture-backed startup accelerating the next generation of machines. With 90% of B2B marketers using social media to elevate their ...

Public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. Especially because there are 4.8 billion social media users worldwide.

The biggest lesson I’ve learned about working with social media algorithms is that you can’t chase the system; you have to ...

A new report from Oktopost reveals new trends driving the future of B2B social media strategies. By analyzing thousands of social media posts, the company has distilled actionable insights to help ...

LinkedIn has published a new guide to effective B2B branding, which includes notes on the importance of maintaining a presence in the right spaces, and ensuring that your business is easily accessible ...

Andy Detweiler and a friend were tired of what he called “antiquated” techniques for social content marketing. “We recognize the value of content but we don’t have $10,000 a month, $5,000 a month, or ...

Thankfully, the B2B voices decrying social media as an irrelevant passing fad have grown so quiet as to be largely non-existent these days. The initial battle was won, and brands from pretty much ...

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content ...

In part one of this series, I briefly discussed how B2B startups can use social media to create positive business outcomes by driving revenue. In this follow-up, let’s discuss using your socials to ...