Does your B2B website act as a static brochure? Make sure you're not making these common mistakes with your B2B website. A website should serve a distinct function, and companies should continuously ...

B2B website design based on an eCommerce structure, even those that aren’t selling anything online, have been shown to be more effective in increasing customer engagement and enquiries. We’ve worked ...

A new Forrester report finds B2B websites are missing the mark on engagement. We look at the top reasons why. B2B marketers declare their websites to be No. 1 for demand generation, beating digital ...

Leading B2B marketing and web design agency, Bop Design, released its "B2B Website Buyer's Guide," to help businesses avoid the pitfalls that hamper long-term success. San Diego, California--(Newsfile ...

Many B2B websites are stuck in the past, functioning an online brochure rather than a member of the business development team—engaging prospects throughout the sales cycle. Though the sales cycles ...

B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from ...

The majority of B2B websites “fail miserably” to provide content that is interesting, compelling or interactive for customers. Forrester analysed 60 websites in 12 B2B sectors, including HR, security ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

The rise of generative AI tools may have leveled the on-page SEO playing field. But search engines are smart. Recent updates in their algorithms and ranking systems now mean that user experience (UX) ...

Web design for B2B and B2C are different due to the goals and psychological peculiarities of their audiences. However, both of them consider a website as the most appropriate place for a sales ...