In today’s busy world, B2B content needs to work harder than ever before in order to cut through the clutter and be remembered positively. The opportunity for brand loyalty versus brand loathing can ...

The Drum Awards Festival celebrates the leaders pushing B2B marketing toward richer stories and sharper strategy. Follow ...

For the first time, The Drum is inviting readers to choose their number one B2B CMO of the year. The Top 100 page includes an ...

Discover why traditional B2B buyer journeys no longer work and how the Wheel of Consideration offers a modern, buyer-centric approach. Learn how to engage, nurture, and convert today's complex buyers.

To many, B2B marketing has traditionally been jargon-laden and dense, weighed down by work that hammers business targets with dreary copy, imagery and promises of solutions to their problems. But ...

NEW YORK, Sept. 08, 2025 (GLOBE NEWSWIRE) -- Questex, a leading information services and event company, today announces its brands have been honored with 20 finalists in the Eddie & Ozzie Awards. The ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? Which types of prospecting email subject lines do B2B buyers find most compelling? To find out, ...

As B2B marketers, we are in the business of influence. Our thought leadership and content campaigns are designed to make our audiences think differently about our brands or act differently. Good ...

I’ve been reading some recent commentary comparing B2B (business-to-business) and B2C (business-to-consumer) marketing – the similarities, the differences and the size of the gap in between. It is ...