BMW Motorrad's concept guides the rider through turns. A wraparound visor replaces the instruments. It's so safe, no helmet is necessary. Share on Facebook (opens in a new window) Share on X (opens in ...

It was 100 years ago today that the company currently known as the Bayerische Motoren Werke was first registered, though it would be more than a decade until it started churning out cars. Nevertheless ...

The exterior design clearly conveys the brand’s mission statement with its sports-car proportions and the clarity of its surface contouring, which is given added visual impact by bold colour contrasts ...

BMW loves the idea of a two-wheeler so safe you'll never have to wear a helmet again. The company tried once upon a time with the C1 — a scooter with a roof, a windshield, and seatbelts — but it ...

BMW plies its lineup with models emphasizing performance and style.

On the occasion of its 100th birthday last year the BMW brand showed off a wild concept called the Vision Next 100. This year that far-forward-looking show car with the fully enveloped wheels has ...

BMW wants you to remember this concept as its “Heart of Joy” demonstrator, but for all intents and purposes, the Vision Driving Experience is more than just a cheesy prototype. It’s our best look yet ...