Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

Predictive marketing analytics - which utilizes historical data and advanced algorithms to predict future outcomes - has become an essential asset for modern marketers in an increasingly competitive ...

Businesses across every sector experience a churn rate. In the United States, significant sectors experience a churn rate between 10-25%. Suppose a company has a million subscribers with average ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More This article was contributed by Dmytro Spilka. As the world online ...

Advance Market Analytics published a new research publication on "Insurance Big Data Analytics Market Insights, to 2027″ with 232 pages and enriched with self-explained Tables and charts in ...

HERNDON, Va., March 18 — SYNTASA today announced it has joined the Cloudera Connect Partner Program and has certified its marketing analytics solution on Cloudera Enterprise 5. The SYNTASA analytic ...

Big data analytics tools have become indispensable, as they offer the insights necessary for organizations to make informed decisions, understand market trends and drive innovation. These platforms ...

What is the Market Size of Big Data Platform? BANGALORE, India, Sept. 22, 2025 /PRNewswire/ -- In 2024, the global market size of Big Data Platform was estimated to be worth USD 67380 Million and is ...

“Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many ...

Big data is transforming the way financial institutions respond to global uncertainties, providing predictive insights that help cushion markets against geopolitical shocks and economic crises.

Rapid digitization and technological advancement have led to the creation of an enormous volume of data from diverse sources. It is becoming difficult for traditional data processing solutions to ...