Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.
In today’s environment, brand can’t just be a visual wrapper. It has to be something more fundamental. For much of the modern corporate era, brand has been treated as surface area. A story told ...
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RL's brand elevation strategy: Is it still gaining share globally?
Ralph Lauren Corporation’s RL brand elevation strategy continues to show tangible results, reinforcing the company’s position as a global premium lifestyle leader. In the second quarter of fiscal 2026 ...
AI is no longer just a research assistant; it’s taking action. With advancements like OpenAI’s Operator, AI can now complete full tasks on a user’s behalf. Think: not just recommending a product, but ...
Homes.com’s Chris Mumford shares digital branding strategies agents need to stay visible, build trust, and win more listings ...
Alysammy has officially rebranded as Kineteck, marking a pivotal moment in the company’s evolution. This transformation underscores a renewed dedication to delivering outstanding digital services ...
In 2025, playing it safe isn’t an option. It’s time for brands to stop following the rules and instead challenge them. There are so many touchpoints consumers engage with nowadays, and algorithms that ...
It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...
In late February, Winston-Salem, N.C.-based Novant Health announced a strategic branding campaign, which includes new names and logos for 13 acute-care facilities, more than 100 outpatient facilities ...
Photo Credit: El Santuario is a Panama City restaurant in the Hotel La Compañía part of Hyatt's Unbound Collection Hyatt One of Hyatt's many business models is to take indie luxury hotels that pride ...
On 12 and 13 March 2024, Europe’s leading brand professionals will return to London for WTR Live: Brand Strategy Summit Europe. Over the course of two days, senior brand leaders, in-house trademark ...
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