We have been taking an in-depth look at a variety of personal branding strategies over the past several months. Today we are going to take a step back and review the basics of personal branding. The ...

It’s no secret that the best way to bring awareness and attention to your business is through branding. It doesn’t matter if you’re a sole proprietor or a global enterprise, effective branding is the ...

While nothing is more important to growing businesses than a product or service that solves your customers’ problems, great branding can help stack the odds of success in your favor. The strongest ...

How to leverage your brand into customer conversions, according to Northport ad firm Slightly Mad Communications: Be consistent. When you have a tight marketing strategy aligned with your overall ...

When you think of the word “branding,” what comes to mind? Maybe you think of logos you associate with a popular company, such as two golden arches that create an “M” or a curved check mark widely ...

This past weekend, Fast Company convened a virtual roundtable of marketing strategists and brand consultants solely for the purpose of advising Jeff Bezos, the founder of Amazon. The reason? Amazon ...

Like Lorrie Thomas Ross says in her new personal branding course on lynda.com, “You can have a job, or you can have a career.” Anyone wanting to harness the reins of their career can start by putting ...

One of the most important steps when starting a business is branding your new company. Do you know what defines your brand? Three elements—logo, website, and domain name—are key to building a ...

The restaurant industry invented a concept I believe should be copied by every other industry: the signature dish. A signature dish helps consumers position the restaurant brand in their minds. Is it ...

Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a ...