Hip-hop and reggaeton artist Bad Bunny is the halftime show performer at the Super Bowl in 2026. Here's what to know:

This Greatest Pop Stars podcast discussion looks at our editorial staff's pick for the No. 1 Greatest Pop Star of 2025, with help from Billboard's Isabela Raygoza.

Bad Bunny's NFL Concho plushies are too cute and somehow still in stock ahead of the Super Bowl. Here's where to preorder them before they're gone

Bad Bunny sends “Baile Inolvidable” to No. 1 on Hot Latin Songs and Latin Streaming Songs charts, replacing his own hit “DTMF” on multiple Billboard lists.

An upcoming co-op game on Steam called Baking Bad gives off strong Breaking Bad vibes, challenging players to become the town's top dog in the illegal drug trade. However, it also appears to share several gameplay mechanics with Schedule 1,

In January 2025, following the release of the album and the start of the “DtMF” trend, Bad Bunny posted a TikTok with the song playing and his face teary-eyed. The caption simply, “tik tok...,” referring to seeing all the emotional videos of people online using his audio.