Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

Nutshell reports small businesses can successfully implement CRM systems with a user-friendly approach, strategic planning, ...

Many people look at sales training and CRM as two separate functions that operate independently of one another. Would it surprise you to hear that they actually complement one another, and that sales ...

CRM users need to be trained. But they don't particularly like training, and they sure don't remember it. Is there a better way? We all know the drill: as a software deployment draws near, it must be ...

Learn how to evaluate, test, and roll out top-rated CRM software with a clear, practical framework that drives real ROI and ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Most of my clients are small or medium sized companies and are ...

Customer relationship management (CRM) initiatives are one of the few areas where IT spending is actually on the rise. Cahners In-Stat forecasts that the $9.4 billion now being spent on CRM will grow ...

Every business can benefit from a customer relationship management (CRM) system; however, the needs of small to mid-sized businesses (SMBs) often differ significantly from those of enterprises. Not ...