The shift towards clean beauty is more than skin-deep. Market research company Statista reported that 76 percent of Gen Z consumers and 71 percent of millennials sought out clean beauty products in ...

Over the last few years, several different methods of cleaning makeup brushes have gone viral on TikTok. Almost all of these methods involve everyday household items. Based on my research, there's one ...

Credo Beauty stands as one of the most influential forces in the modern clean beauty movement, reshaping how consumers think ...

Clean beauty isn’t a trend anymore — it’s a movement toward products that feel good, look good, and support long-term skin health. As we’ve become more aware of what goes on our skin, clean brands ...

Your grandmother’s cold cream had five ingredients you could pronounce. Your current moisturizer has thirty-seven ingredients that sound like a chemistry exam. Somewhere along the way, the beauty ...