With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be ...
Did the Polar Bear defect? Find out how Pepsi's 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest ...
The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...
Pepsi revives Pepsi Challenge in Super Bowl ad as polar bear chooses Pepsi Zero Sugar over Coke Zero blind test taste ...
TODAY shares a first look at Pepsi’s 2026 Super Bowl commercial, directed by Taika Waititi, that features a soda-loving polar ...
Pepsi has reignited its long-running rivalry with Coca-Cola by featuring Coke’s iconic polar bear in its 2026 Super Bowl commercial, unveiled ahead of Super ...
Today, PEPSI® rewrites cola history and challenges America to rethink its favorite cola with the unveiling of its Super Bowl LX spot, "The Choice," directed by Academy Award®–winning filmmaker Taika ...
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Pepsi's newest Super Bowl ad is setting the bar high for the big game
For decades, Super Bowl commercials have garnered […] ...
As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.
The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...
Super Bowl LX is upon us and advertisers are again bringing their commercial A game. Keep an eye out for Pepsi's hilarious ad ...
The commercial, titled “The Choice,” directed by Oscar-winner Taika Waititi, revives the classic Pepsi Challenge blind taste ...
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