Everyone loves a splash of color. In fact, last year Psychology Today reported that color is an important stimulus for the brain, and can enhance mood and memory, lower blood pressure, and more. But ...

Autumn brings some of the beautiful colors in nature with its crispy red leaves and bright orange pumpkins, so it's no surprise that Color Factory is going all out for the season as well. The Soho ...

A new kind of haunted experience is coming to Chicago this fall. Color Factory, the immersive art experience, will soon unveil its latest creation: Haunted Hues. Stream NBC 5 for free, 24/7, wherever ...

I left the Color Factory on a recent Thursday morning with the following: a blue plastic ball, a stranger’s sketch of my face, an azure notecard reading “eyes of Jake Gyllenhaal,” an orange pencil ...

The interactive exhibition Color Factory, known for its photogenic displays and massive ball pits, is opening its third permanent location, inside Chicago’s Willis Tower. Longtime Color Factory fans ...

Unlike traditional museums, which typically adhere to a strict “look but don’t touch” policy, The Color Factory in San Francisco encourages guests to fully immerse themselves in the exhibits. Each ...

In case you weren't already aware of the lore of The Color Factory (perhaps you took an Insta cleanse?), the first version of the exhibit was only meant to last a month; it ended up being so popular ...