You're in luck: These plant-based colorings do a nifty job of turning your food green—just in time for St. Patrick's Day. Serious Eats / Kelli Solomon, Amanda Suarez It's that time of year when the ...

Have you noticed how your shopping cart looks like a rainbow when you’re making healthy choices at the grocery store? That burst of orange from fresh carrots, the deep purple of juicy grapes, and the ...

Take a look at the latest on-trend colors, and you'll soon notice a pattern – food-inspired shades are everywhere. From chocolate brown, which quickly earned its place as a 'new neutral', to summer's ...

Red 40, Yellow 5, and Blue 1 may soon be history. Not because science says they're dangerous, but because the court of public opinion has ruled against them. In a move fueled more by consumer fears ...

While taste is the top driver of food and beverage purchases, research suggests that aesthetic appeal is just as crucial, as it is what consumers notice first – particularly as natural colors gain ...

For marketing purposes and to reinvent themselves, some food companies are now adding rather unusual colors to your favorite foods. For example, McDonald's in China unveiled two new sandwiches with ...

FOOD MAKERS wishing to impart a bright hue to their products can choose from among a full range of synthetic colorings. But changing consumer preferences and the specter of new regulations have sent ...

Most food-wrap films just act as a barrier to bacteria, but don't actually kill the microbes. An experimental new film does exactly that, plus it changes color to show when food is spoiled. And what's ...

CHICAGO — The US Food and Drug Administration regulates edible colorants and classifies them as either “certified colors,” also known as artificial colors, or “colors exempt from certification,” which ...

Seeing the world with a restricted color palate seems to tone down an emotion-based resistance to new foods. When you purchase through links on our site, we may earn an affiliate commission. Here’s ...