Many enterprise AI initiatives continue to struggle — with 95% failing to deliver ROI due to inadequate data infrastructure and 70% of organizations reporting minimal positive effect on ...

You might know Klaviyo as a B2C email and SMS marketing automation platform, but that's just one piece of a more complete customer platform. The company recently announced some new capabilities that ...

CRM decisions now shape long-term competitiveness across industries. AI-native platforms, governed model deployment, and unified customer intelligence are no longer differentiators; they are ...

If you’ve been around long enough to see a few CRM projects come and go, then you have probably noticed a pattern. Technology changes, the logos change, and the dashboards look shinier every few years ...