Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

Coca-Cola believes that World Cup marketing in the U.S. must reach beyond soccer’s existing fan base and help set the stage ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

Coca-Cola saw organic revenue grow 5% in Q2 despite global unit case volume declining by 1%, per an earnings report. The company still expects to deliver 5% to 6% organic revenue growth this year.

Coca-Cola has released two new holiday advertisements created with artificial intelligence technology, reigniting debate about the role of AI in creative marketing. The commercials launched Monday and ...

Uber Advertising announced an interactive advertising format that combines branded map displays with destination-specific creative that runs during the consumer’s entire ride. Following the map to ...