PGM Solutions launches People Factors, an audience intelligence tool using 250M+ profiles to provide deep, ID-based ...

Today, Merciv emerges from stealth with $14 million in seed funding and a client roster of Fortune 500 brands to change that. Merciv is an AI-native consumer intelligence platform that functions as an ...

New analysis of 70,000+ manufacturers reveal the practices that double a brand’s chances of sustained sales growth. CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a global leader in consumer ...

consumr.ai is a cutting-edge consumer intelligence platform that converts observed digital behaviors (extracted from social platforms such as Meta, TikTok, Pinterest, Snapchat, LinkedIn as well as ...

The 2025 holiday season is already shaping up to be like no other. Inflation, tariffs and rising political tensions are all weighing heavily on consumer confidence. Retailers are questioning whether ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ) (the “Company”, or "NIQ"), a leading global consumer intelligence company, plans to report its financial results for the fiscal third quarter ended ...

Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...

In a data-driven world, pauses in government economic reporting do more than inconvenient economists, they create dangerous blind spots for investors, policymakers, and business leaders. When ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...