How do consumers choose what to buy on Amazon or what to listen to on Spotify? Do they scroll endlessly through the options, ...

Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...

As a result, consumer buying behavior is evolving. Rather than defaulting to massive, all-purpose marketplaces, many shoppers ...

Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a report released Monday by a global strategy and management consulting firm.

Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to pay attention.

Consumer Choice and the Illusion of Exhaustiveness “Top 10” and “Best Of” lists often imply completeness and authority. However, behavioral research suggests that consumers frequently mistake ranked ...

It’s increasingly challenging for small businesses to keep up with consumer demands. Pre- and post-pandemic habits have merged, creating new consumer behaviors. I hesitate to call it “the new normal” ...

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, offering insights for retail and brand leaders.