Daren Ng – Marketer continues to share evolving perspectives on content marketing as part of his ongoing work in digital strategy, reflecting the increasing need for structured, research-driven ...

Content marketing works great - until it doesn't. One big problem: when stakeholders aren't pulled into the creation process. A recent survey reveals the barriers to B2B content; here's my review.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As a B2B content marketing agency founder, I know that creating valuable content for tech ...

Creating effective content is an essential part of any successful marketing strategy. With digital marketing constantly evolving, it’s essential for marketers to stay up to date on the latest content ...

Marriott International’s VP of global creative + content marketing David Beebe joked during his keynote that the brand has an intimate relationship with their customers – “they sleep with us after all ...

Due to the complexity of the B2B marketing sales cycle, and the potential for an average of 18 touches required before a customer conversion takes place, it’s important for marketers to keep up on the ...

In today’s fast-paced digital economy, businesses must innovate constantly to stay ahead. From crafting compelling marketing ...

Continuing our look into artificial intelligence (AI) in marketing, we look at how AI is adding value to content marketing. The use case for analyzing and editing content for grammar, sentiment, tone ...

The truth is as soon as you publish content as a representative of a B2B company, your content is treated with the same kind of cynicism as your sales deck. Content marketing is saturated. We’re all ...

Content marketing is crucial for educating and nurturing audiences, particularly for law firms. At the same time, creating content that is helpful and leverages SEO also offers more opportunities for ...

I recently had the pleasure of hosting a JD Supra Office Hours training session with special guests Katherine Hollar Barnard and Hailey Kawecki of Firesign Enlightened Legal Marketing, an agency which ...