Daren Ng – Marketer continues to share evolving perspectives on content marketing as part of his ongoing work in digital strategy, reflecting the increasing need for structured, research-driven ...

Content marketing works great - until it doesn't. One big problem: when stakeholders aren't pulled into the creation process. A recent survey reveals the barriers to B2B content; here's my review.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As a B2B content marketing agency founder, I know that creating valuable content for tech ...

Creating effective content is an essential part of any successful marketing strategy. With digital marketing constantly evolving, it’s essential for marketers to stay up to date on the latest content ...

Due to the complexity of the B2B marketing sales cycle, and the potential for an average of 18 touches required before a customer conversion takes place, it’s important for marketers to keep up on the ...

“Content is king” used to be a popular phrase. But as it began to die out from marketing seminars and blogs, content—ironically—became more important than ever. This especially applies to sales. Most ...

In today’s fast-paced digital economy, businesses must innovate constantly to stay ahead. From crafting compelling marketing ...

Continuing our look into artificial intelligence (AI) in marketing, we look at how AI is adding value to content marketing. The use case for analyzing and editing content for grammar, sentiment, tone ...

It’s an exciting time to work in content marketing, and the possibilities for making an impact in the space seem endless. Not only have more and more brands made content an essential part of their ...

The truth is as soon as you publish content as a representative of a B2B company, your content is treated with the same kind of cynicism as your sales deck. Content marketing is saturated. We’re all ...

I recently had the pleasure of hosting a JD Supra Office Hours training session with special guests Katherine Hollar Barnard and Hailey Kawecki of Firesign Enlightened Legal Marketing, an agency which ...