“the creative” is a column focused on the creative side of digital marketing. Tom Moran is Executive Creative Director of Seattle-based digital shop POP. If you work at an advertising agency today, ...

Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

Pinterest this week introduced a customizable advertising format that lets marketers automate the process of building personalized creative to target specific audiences. Advertisers can make multiple ...

Forbes contributors publish independent expert analyses and insights. The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital ...

Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. It’s a fascinating time to be a marketer. The advent of AI and ...

We often describe digital marketing as equal parts art and science. Ads can be a wonderful conduit for creativity. But they can also be infuriating to come up with or experience (if bad). In this ...

The final day of the event saw guided walks across the venue, an interesting discussion on restoration, and a look at the ...